Monday, January 17, 2005

 

Boost ads with super adjectives

One way to boost the effectiveness of your advertising is to tweak your adjectives...

... Author Karon Tahckston reveals how to turn plain ol' adjectives into super adjectives with these persuasive copywriting...



 

New search engine finds code

About a month ago, I made available my open source search engine that finds no- and low-cost software in a click.

And today, I've just added a new search engine for code. That's right... just type a search word or phrase and "Koders" displays publicly available source code you can use almost instantly.

Tap into this nifty open source search engine at...


 

Will you trust me now?

Let's face it... the explosion of email spam makes it much harder for your Website visitors to reveal their email address to you.

But displaying a clear and concise privacy policy is one way to boost your trust factor.

One privacy policy statement removed all barriers for me the other day...

... Find out how this two-sentence privacy policy template put a smile on my face at...



 

Did they get it right in 1997?

Subscriber Chris Miller submitted this interesting article projecting how to make money with the help of the internet...

... See what Michael Lesk of the 1997 Harvard Infrastructure Conference predicted over 7 years ago...


 

Introducing the real Markus Allen

If you're a longtime subscriber, you know this daily newsletter is all about nifty marketing methods to help grow your business.

But some of the ideas I've stumbled upon don't make the cut... from a marketing perspective that is.

That's why I've jumped on the bandwagon and now publish my non-marketing ideas on Google's new Blog service.

You might pay close attention to the each day's titles, content, and link structure.... they're designed to attract an amazing amount of visitors to my Websites within days (or even hours) of posting each day's entry. I'll reveal how I use a blog to put my marketing on autopilot in the upcoming weeks.

Okay, here's my new blog Web address... enjoy it:
http://www.markusallen.blogspot.com


 

Do popcorn lovers have cash?

Did you know almost 6 out of every 10 moviegoers make a trip to the movie theater's concessions?

And while they're waiting for their popcorn... often bored... they could be watching your advertisement... ready to buy from you.

It's for this reason I urge you to exploit the low cost of cinema advertising at...


 

Exploiting the greed factor

Surprisingly, a large percentage of Websites don't make it easy to refer a friend .

That's too bad. Installing a simple tell a friend link is a surefire way to create a buzz about your site... especially if it's informative.

One particular tell a friend system I've seen in action includes a twist... it uses a simple tell a friend contest to deliver amazing response...

... Find out how to combine the power of word-of-mouse marketing and the "greed factor" to deliver a quick, no-cost rush of fresh leads to your Website at...


 

Price skimming strategies revealed

I'm sure you've read my thoughts about John Reese's Traffic Secrets -- and you know I'm not a big fan of his...

... But I'm the first to admit that some of the ways Reese launched his course impressed me.

Reese employed a pricing strategy called price skimming. It's a tactic that sets a relatively high price for a product or service upon launch. And as time goes on, the price is lowered until it reaches a fair market level.

For example, hardcover books are initially priced high, then lowered as they're republished as a paperback.

Is price skimming a good strategy for your product or service? Don't even think about setting prices 'til you read...


 

Turn your competition into partners

One of the fastest ways to get your Website ranked high at the top search engines like Google(TM) is to have your competition recommend your Website via a hyperlink.

Here are 20 ways to get reciprocal links...


 

Finally, send large emails

Don't you hate when your email "bounces" because your attachment was deemed too large?

Problem solved!

Now you can send email attachments up to 1 GB, (even from Yahoo and HotMail.)

Find out how to email large files even if nobody has the space at...



 

Techniques of getting more referrals

Just about anyone in business knows the importance of word-of-mouth referrals...

... Yet Jeffrey Czajka says just one simple word can literally open the faucet to a steady stream of new referrals.

Mr. Czajka reveals his referral techniques for you to steal at...


 

Why I love women

Martha Barletta of the Trendsight Group admits she's biased... she'd rather invest her marketing dollars on women than on men.

It's hard to blame her, because women buy:

92% of all vacations...
62% of all new cars...
52% of all home improvement supplies and services...

... And the list goes on and on.

Get the details about marketing to women at...


 

Heavy searchers buy more

According to a July comScore survey, people who search the web buy much more often than those who do not.

Here's the proof on why people buy...


 

Just say no to yes

Apple Computer CEO Steve Jobs says among other practices, it's "saying no to 1,000 things" so as to concentrate on the "really important" creations.

Get the behind-the-scenes details of Apple's innovations (and how you can apply the same focus factor strategies with your business) at...


 

Cliches make for great headlines

Some of the best advertising headlines are tried and tested cliches.

Cliches are overused figures of speech.

Tap into my A to Z list of business cliches to borrow for your next advertising headline at...


 

Website visitor tracking reveals winner

Philadelphia retailer John Wanamaker is credited with the saying,

"I know that half of my advertising is working... I just don't know which half."

These days, most pay per click services like Google™ AdWords and Overture® now offer web site visitor tracking at no charge.

Find out how to use web site visitor tracking to make your advertising almost instantly more profitable at...


 

Grab instant cash with this check

If your business accepts traditional paper checks, your bank might have very good news for you later this month...

Starting October 28th a revolutionary new banking law goes into effect called Check 21. In simple speak, Check 21 empowers banks to process traditional paper checks electronically.

The good news is this new act virtually eliminates the risk of taking an out-of-state paper check... if you know my secrets.

Find out how to put more cash into your bank account with these Check-21-opportunities opportunites at...


 

10 amazing B2B online solutions

One of the best ways to move your business forward is by setting up your own small business Website...

... Jeff Schuman reveals his top-10 list of reasons to put your business online with these small business online solutions...


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