Thursday, February 03, 2005
Selling Oprah and Howard Stern
Quick quiz:
What do Howard Stern, Oprah Winfrey, and Paul McCartney all have in common?
Answer: All three are baby boomers... that's the generation born between January 1, 1946 and December 31, 1963.
And when you're marketing to baby boomers, keep this marketing strategy fresh in your mind... as baby boomers age, their eyesight gets worse.
The King of Copy reveals how to guarantee that your ads get seen when marketing to baby boomers...
What do Howard Stern, Oprah Winfrey, and Paul McCartney all have in common?
Answer: All three are baby boomers... that's the generation born between January 1, 1946 and December 31, 1963.
And when you're marketing to baby boomers, keep this marketing strategy fresh in your mind... as baby boomers age, their eyesight gets worse.
The King of Copy reveals how to guarantee that your ads get seen when marketing to baby boomers...
Just say Yes to Dr. No
Mention the name of Dan Kennedy and you probably will think of a direct marketing coach or mentor; dare I say even a guru.
But for me, Dan's best advice centers around the art of saying "no."
If you're wondering how successful people have the most freedom AND the most money, just ask Dan about his updated time management and work book...
But for me, Dan's best advice centers around the art of saying "no."
If you're wondering how successful people have the most freedom AND the most money, just ask Dan about his updated time management and work book...
Category: Marketing
