Monday, January 17, 2005
Price skimming strategies revealed
I'm sure you've read my thoughts about John Reese's Traffic Secrets -- and you know I'm not a big fan of his...
... But I'm the first to admit that some of the ways Reese launched his course impressed me.
Reese employed a pricing strategy called price skimming. It's a tactic that sets a relatively high price for a product or service upon launch. And as time goes on, the price is lowered until it reaches a fair market level.
For example, hardcover books are initially priced high, then lowered as they're republished as a paperback.
Is price skimming a good strategy for your product or service? Don't even think about setting prices 'til you read...
... But I'm the first to admit that some of the ways Reese launched his course impressed me.
Reese employed a pricing strategy called price skimming. It's a tactic that sets a relatively high price for a product or service upon launch. And as time goes on, the price is lowered until it reaches a fair market level.
For example, hardcover books are initially priced high, then lowered as they're republished as a paperback.
Is price skimming a good strategy for your product or service? Don't even think about setting prices 'til you read...
Category: Marketing
