Thursday, May 12, 2005

 

How to push prospect's buy buttons

Every wonder why you're asked to affix those silly postage stamps in order to buy something through the mail?

Copywriters refer to this as an "involvement device."

Just as it sounds, involvement devices get your prospect involved in your promotions. And by involving your prospects into your promotion, they actually feel closer to you... more trusting of you... and even more comfortable to give you money at the same time.

The King of Copy reveals how to push your prospect's buy buttons (often without them ever knowing it) at...


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