Tuesday, February 22, 2005
Easy to love this story
Simply put, most people love great stories.
And stories about your real-life customers saving time, money, or doing better business as a result of your product or service is quite compelling.
Even better, if you can get a third-party source (like the media) to interview your happy customers, you've hit pay dirt.
If you're interested, you might turn up your speakers and listen to my example of a third-party, audio case study with David Copeland... I convinced him to reveal how he generated close to $10,000 in profit in less than three weeks with this how to write a case study.
And stories about your real-life customers saving time, money, or doing better business as a result of your product or service is quite compelling.
Even better, if you can get a third-party source (like the media) to interview your happy customers, you've hit pay dirt.
If you're interested, you might turn up your speakers and listen to my example of a third-party, audio case study with David Copeland... I convinced him to reveal how he generated close to $10,000 in profit in less than three weeks with this how to write a case study.
Category: Marketing
