Wednesday, January 19, 2005
Million dollar company without advertising
Can you really build a million dollar company without spending a dime on advertising?
If you're the inventor of Icy Hot, the answer is a resounding yes.
Instead of spending money on expensive, often risky advertising, this inventor redirected the entire purchase price (plus an extra 15%) to any magazine, radio or TV station willing to run Icy Hot ads on a "per order" basis.
On first glance it's hard to understand the math... every time a first-time buyer purchased Icy Hot, the company lost money...
... But in exchange for this one-time loss, the company recoups its investment on the very next order. And since their average customer buys 6 times a year (for life), the "math" makes sense.
How'd you like to build your business without spending a dime on expensive advertising? The exciting details are waiting for you using these per inquiry advertising sources...
If you're the inventor of Icy Hot, the answer is a resounding yes.
Instead of spending money on expensive, often risky advertising, this inventor redirected the entire purchase price (plus an extra 15%) to any magazine, radio or TV station willing to run Icy Hot ads on a "per order" basis.
On first glance it's hard to understand the math... every time a first-time buyer purchased Icy Hot, the company lost money...
... But in exchange for this one-time loss, the company recoups its investment on the very next order. And since their average customer buys 6 times a year (for life), the "math" makes sense.
How'd you like to build your business without spending a dime on expensive advertising? The exciting details are waiting for you using these per inquiry advertising sources...
Category: Marketing
