Friday, January 14, 2005
Find leads in local newspapers
Jack Baum, the owner of Canyon Cafes, invested $1,625 last year on one simple, yet amazingly effective marketing tactic....
... Every day, Baum's administrator sifted through local newspapers for job promotion announcements and mailed that person a congratulatory letter about their recent promotion. The letter included an offer for complimentary champagne or wine.
That tactic generated a 29% response and $106,177 in revenue.
What's Baum's secret that turned every dollar invested into $64.34 in new found business?
Find out how you can steal this nifty idea for yourself at...
... Every day, Baum's administrator sifted through local newspapers for job promotion announcements and mailed that person a congratulatory letter about their recent promotion. The letter included an offer for complimentary champagne or wine.
That tactic generated a 29% response and $106,177 in revenue.
What's Baum's secret that turned every dollar invested into $64.34 in new found business?
Find out how you can steal this nifty idea for yourself at...
Category: Marketing
