Saturday, December 18, 2004
Can you zap this zit?
Quick quiz:
Here are two almost identical ads for a pay per click campaign I just launched... can you see the difference and guess the winning ad:
Ad #1:
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Acne Chris Gibson reveals how you can zap acne in 3 days (aff)
Ad #2:
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Acne Chris Gibson reveals how you zap acne in 3 days (aff)
Answer: See how ad #2 is missing the word "can"?
Why in the world would I test almost identical ads and... ... different only by removing a silly 3-letter word?
The answer is simple and will surprise even the most experienced direct marketing gurus... my secret is yours to steal at...
Here are two almost identical ads for a pay per click campaign I just launched... can you see the difference and guess the winning ad:
Ad #1:
-------
Acne Chris Gibson reveals how you can zap acne in 3 days (aff)
Ad #2:
-------
Acne Chris Gibson reveals how you zap acne in 3 days (aff)
Answer: See how ad #2 is missing the word "can"?
Why in the world would I test almost identical ads and... ... different only by removing a silly 3-letter word?
The answer is simple and will surprise even the most experienced direct marketing gurus... my secret is yours to steal at...
Category: Marketing
